Garden centres boost online sales with search engine optimisation

16 July 2019
Garden centres boost online sales with search engine optimisation

Search engine optimisation might be tricky to understand, but it can really boost your online sales. Over the course of 2018, Garden Connect renewed its search engine optimisation services and is proud to announce the first results: a 130% increase in revenue and a double-digit growth of conversion rates.

"Our team of 6 Google-certified marketers has been working on renewing our SEO services in 2018. The goal: set targets with customers and make sure they are achieved. Stop talking about things people in the garden industry don't understand like CRO, CTA and CTR. Our customers don't want to learn abbreviations, they want to see results. So we focused on just that, and it's an approach that works very well." explains Garden Connect MD Edwin Meijer.

Webshops increase revenue

The strategy works well for purely webshop-based customers and for garden centres who are only selling online as a side business: "We noticed one of our customers wasn't fulfilling his potential at all. We discussed this and set targets: double the revenue and increase the number of visitors by at least 50%. A bold goal but according to our analysis it had to be doable."

Garden Connect started optimising the website on the 1st of January 2019. "Search engine optimisation takes time but we noticed the first progress in April. In May and June, we reached an increase of revenue with 130% and the number of visitors increased by 61%. "

More orders from existing customers

Websites that already generated a lot of traffic can optimise their website to get more out of it: "As part of our renewed services, we're doing a lot of A/B testing. So for example, we show some prospective online customers a red order-button, and some a blue order-button to determine which colour button attracts the most orders."

Putting content aside, webshop speed is important as well. "We're testing continously what is working and what isn't. One of the centres we're working for already had about 50,000 visitors per month. By improving the website speed and doing A/B testing, the revenue increased by 40% to over 1,3 million pounds. And we've only just started, so that's very promising for the future."