Garden Connect

15 October 2021

Getting a garden centre webshop up and running can be daunting and time-consuming. It's easy to forget the finer details when you're in the early stages of planning. One thing that many often overlook is having a clear and well-defined process for complaints, returns and data management. 

For example, what happens when someone claims their order was damaged in the mail? How do you handle this situation? What about something as simple as an expired product? It’s important to have this in order before it happens. 

To help you to get started, we will go over four of the most common policies your new garden centre webshop needs.
 

1. Terms & conditions

The terms and conditions on a website usually cover the legal aspects of browsing and shopping on the site. These contain information about how you can buy products, what happens if something goes wrong, and any other details that your customers should know about browsing and shopping online. 

The terms and conditions may vary from one site to another. To help customers to understand their rights when browsing and shopping online, it is important to provide them with proper terms and conditions.

You can download a template of terms and conditions via this link. Alternatively, go to the list of resources on the bottom of this page to find a website that can provide you with more tailored terms suiting your needs.


 

2. Shipping & return policy

A shipping and return policy is a set of guidelines that lays out what your garden centre does when it comes to shipping and returns. It's important that you create one, as it will outline important things that people need to know about your process for these two things. 

For example, you might state how long it is before a customer can have an item returned. You might also mention what types of items are eligible for refunds or exchanges. It’s also important to make clear some items, like gift vouchers and cut flowers, are not eligible for returns or refunds. You also need to give your customers an idea of the costs for the return. If you fail to do so, you might be the one paying to get your own products back!

If you’re shipping & return policy is not part of your terms & conditions, be sure to add one to your webshop. Click here to download a template of a shipping & return policy or go to the list of resources on the bottom of this page to find a website that can provide you with a more tailored policy suiting your needs.


 

3. Privacy Policy

A privacy policy is used to communicate how your business collects, uses, retains, and discloses personal information about your customers. It protects the rights of individuals by explaining what personal information will be gathered and how it will be used. You need a privacy policy that outlines the process you use to collect, store, access, and disclose data so that you can feel confident sharing your contact information with them. 

It is important for any garden centre that gathers data on customers or employees to have one of these policies in place.

Click here to download a template of a privacy policy or go to the list of resources on the bottom of this page to find a website that can provide you with a more tailored privacy policy suiting your needs.

Privacy policy for webshops
 

4. Disclaimer

A disclaimer is a statement that disputes the accuracy of certain assertions. Disclaimers are often included on websites and other documents to clarify what information can be trusted. 

A disclaimer tells your customers that they should not act based solely on what they read on the site. It also protects you from liability if something goes wrong with what is discussed, or if there are errors in the information provided. For example, if you state a plant can handle some sunshine, one consumer might come back to you to complain about a plant that died due to extensive exposure to sunlight. How much sunlight is “some sunshine”?

Of course, it's important to note that disclaimers don't protect you from all liability. Still, it's typically a good idea to include one on your site for these reasons. You can download a template of a disclaimer here or go to the list of resources below.

To give you a disclaimer from our end: we’re online marketers working for garden centres and not lawyers. We just want to help you to get started but don’t call us if you get into any legal trouble - always ask an expert if you’re in doubt!
 

Free GDPR & security assessment

Last but not least: all users of our platform can use our free GDPR & security assessment. This extensive assessment includes over 40 checks to make sure your website or webshop and internal IT systems are compliant with the current legislation and best practices.

If you’re not sure how to access the assessment, just contact your account manager for more info. 
 

Resources

Apart from this blog about policies, you can check the following websites for more information, bespoke documents and advice:

State of the Industry Update (September 2021)

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4 webshop policies every garden centre needs to have
Edwin Meijer

This article is written by:

Edwin Meijer

Marketing director

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State of the Industry Update (September 2021)

Get our exclusive State of the Industry Update

Discover how to be successful in a post-Covid-19 world with more than 50 facts and figures from the industry.
 
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