26 November 2020
Garden Connect has developed the new EFSA website. We have been a member of EFSA since 2017 and are very involved with the network of leading suppliers to the garden industry. “The old EFSA website had a nice design, but it is important to keep innovating. EFSA's focus has changed and we wanted more flexibility to manage content ourselves,” says Ulrike Ziegler on behalf of EFSA.
Ulrike explains why EFSA came to Garden Connect to renew the website: “Garden Connect has a lot of experience in developing websites and online marketing for garden centres. So we had the specialist for the garden industry in-house, because as an EFSA member we know Garden Connect well and there is a lot of confidence in the collaboration. ”
What does EFSA do?
EFSA is a group of leading manufacturers in the garden industry and lifestyle sector who have joined forces to explore future trends and stimulate innovation.
EFSA is known for the concept store that is set up every year at Spoga-Gafa and which offers numerous innovative retail solutions. Garden Connect also contributes to this concept store and through that connection, became a member of EFSA.
Other members include Beeztees, Capi, Edelman, Woodlodge, Ter Steege and Smiemans. A complete overview of all members is, of course, listed on their website.
In recent months, EFSA and Garden Connect have been in close collaboration to make the website represent the innovation EFSA stands for: “The collaboration was very positive and pleasant. It is great that we have received good training so that we can easily manage the site ourselves, make adjustments and put current themes on the site ad-hoc without the intervention of Garden Connect.”
“We are happy with the new, modern website and are now going to work on the content of the website. We can clearly see what is happening in Google Analytics and hope, together with Garden Connect, to get more out of the website. ”
The new website can be found at www.efsa.com.
This article is written by:Edwin Meijer
Co-founder & CMO
Follow us for more inspiration
Download our Garden Retail Market Update!