Garden Connect

So now you know how Google Local Inventory Ads works and how it can drive traffic to your store. The next step is to set up Google Local Inventory Ads for your own garden centre.

The first thing you need to know is that Local Inventory Ads are only available in these countries:

  • Australia
  • Austria
  • Brazil
  • Canada
  • Denmark
  • France
  • Germany
  • Japan
  • Netherlands
  • Norway
  • Sweden
  • Switzerland
  • United Kingdom
  • United States

Also, you need to have a store that’s open to the public without appointments or restrictions. So you can’t advertise your warehouse as a store.

Setup Google Merchant Center

So if you’re eligible and you’re keen to get more customers to your garden centre - and I guess you are - you can start by setting up your accounts.

The first thing you need to do is set up your Google Merchant Center account. Check this article on the Google site for more information.

Once sorted, you need to make sure your Google My Business profile is up to date. Add your opening hours and don’t forget to add a store code.

The last thing you need is a valid Google Ads account, linked to your Google Merchant Center account.

All sorted? Great! Let’s enable the Local Inventory Ads in your Merchant centre.

  1. Sign in to your Merchant Center account
  2. Click Growth in the navigation menu on the left
  3. Click Manage Programs
  4. Click Get Started on Local Inventory Ads
  5. Confirm you’re eligible for Local Inventory Ads
  6. Click the + (plus) button
  7. Choose the country where your garden centre is located

Once this is enabled, you have to set up your product feeds.

Google Shopping Feeds & Local Inventory Feeds

Google needs to understand the products you have in-store and that’s why you need to pull data from your webshop into the Merchant Center. The Garden Connect platform has multiple options to do this automatically and we can also pull data from your POS system into Merchant Center.

There are two feeds you need:

  • A full Google Shopping feed containing all the items you potentially want to promote
  • A Local Inventory Feed (per store, if you have multiple ones)

Those two feeds combined will help Google to understand the items you have in store. You can set up these feeds on your own webshop, find a third party to help you or use the options available on the Garden Connect platform.

Local Inventory verification

Once your feeds are set up and approved, Google will contact you to do a physical inventory check. This check can be in person or over the phone/via mobile.

It’s important to know that Google will request you to take photos of stock and price tickets. Therefore, it’s important this information is updated frequently and automatically.

Once you complete the inventory verification, you can start benefiting from the free Google Local Inventory Ads and boost your existing Google Shopping Ads campaigns.
 

Do It Yourself?

While managing your own Google Merchant Center and keeping your Local Inventory Ads up to date is something you can do yourself, you may want to consider talking to experts. It might save you valuable time, get you online quicker and make sure you benefit from Local Inventory Ads and other opportunities sooner rather than later!

If you have any questions about Local Inventory Ads for your garden centre, please contact us via +44 203 475 5541 or email us at info@gardenconnect.com.

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How to set up Google Local Inventory Ads?
Edwin Meijer

This article is written by:

Edwin Meijer

Marketing director

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State of the Industry Update (September 2021)

Get our exclusive State of the Industry Update

Discover how to be successful in a post-Covid-19 world with more than 50 facts and figures from the industry.
 
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