30 July 2015
How to turn pop ups from a nuisance into a useful tool to increase newsletter subscriptions.
Although they can sometimes be seen as irritating, put simply, pop ups work! We don’t mean that you should start spamming your customers with hundreds of pop ups on every page of your site, but when used well a pop up can be an effective way to increase the number of sign ups to your newsletters.
Keep it simple.
Include as little on your pop up as you possibly can, you want it to be clear and easy to read, so that there instant reaction isn’t to hit close. A short message and the relevant form fields to enter their details is plenty. If there is any other information you feel is relevant then you can always include a link, that way customers can choose whether they want to read that information or not without the pop up being too distracting.
Make them visually appealing.
Pop ups don’t have to look ugly, you can include an image or photo, rather than just having text. Keeping the look consistent with the rest of your site gives the pop up more authority as customers will know that it is linked to your Garden Centre and isn’t just an advert from somewhere else on the web.
Don’t make it hard work.
If you choose to use a pop up, make sure that it’s large enough to show all of the content that’s included, a customer isn’t going to want to spend time scrolling around the pop up to find out what is hidden underneath.
Incentives – what’s in it for them?
Have you got any offers or competitions running to make signing up for your newsletter more appealing? Customers will be more willing to give you their details if they feel they are getting something in return, for example Sign up for our newsletter and receive a free bag of compost. If you do have an incentive, make sure this is clearly communicated on your pop up.
An easy escape.
Make sure there is a clear way, for customers who aren’t interested, to exit the pop up box. They don’t want to feel trapped or forced into giving out information, so ensure that the button to close the pop up box is easily visible.