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Online Marketing definitions

A
B
C
D
E
0-9

A

A/B testing

Accelerated mobile pages (AMP)

Acquisition fraud

Ad group

Advertising Network

Affiliate link

Affiliate marketing

Affiliate network

Affiliate program

Ahrefs

Algorithm

Alt tag

API

B

Backlinks

Banner

Banner position

BANT approach

Barter

Behavioral targeting

Bert update

Bing

Black hat seo

Bounce rate

Branded content

Bumper ads

C

Call to action (CTA)

Canonical url

Captcha

Chatbot

Citation flow

Click Farm

Click fraud

Click through rate (CTR)

Click to conversion time

Clicks

Consumer psychology

Content

Content marketing

Conversion attribution

Conversion optimisation

Conversion rate

Cost per acquisition

Cost per click

Cost per mile (CPM)

Cost per sale (CPS)

Cost per view (CPV)

Customer journey

Customer lifetime value

D

Direct marketing

Display advertising

Domain Authority

Domain Name System (DNS)

Domain rating

Drop shipping

Drupal

Duplicate content

E

E-commerce

E-commerce marketing

E-mail marketing

E-mail newsletter

E-mail signature

Earned media

EdgeRank

Effective cost per click

Effective cost per mile

Enhanced e-commerce

European article numbering (EAN)

Exit page

Extension

0-9

301 redirect

404 Page