Why is Local SEO Marketing important?
The steps of Local SEO Marketing
So how do we get online consumers to find and visit your garden centre? Promoting footfall is a step by step process. We have developed a strategy to increase your online findability.
- Posting and optimising specific content on the website: extensive information regarding your garden centre and product range will be posted including photos, links to other pages and place names. This is done on the basis of search words and structured data in the source code of the website. Online shop information will be expanded with opening hours, online reviews and Google maps. By adding all of this content Google will ‘learn’ a lot about your garden centre.
- Local link building: To grow your findability we have developed a link building strategy that increases your website authority in the region. Link building means adding links from relevant pages to your garden centre website. We will be adding both standard links to your homepage in business directories and home pages and ‘deep’ links to optimised pages deep in your website.
- Optimising business directories: Lastly, we will add your garden centre to several online business directories, like Google My Business, Bing Places for Business, Apple Maps and Yelp. The pages will contain optimised content, including unique photos and references to the website and your garden centre.