Your loyalty program is the starting point of a true omnichannel customer journey. Customers are identified automatically online and in-store, you can send them personalised messages via marketing automation and data analysis identifies your most loyal customers. Customers enjoy an omnichannel experience in-store, on mobile and on your website.
Sounds complicated? Not at Garden Connect, since we do this every day for garden centres like you. We don’t set up or provide you with a loyalty program or card: we use the loyalty program you already have and use a wide range of innovative solutions to make it more effective. We’re also happy to work with our partners to set up a brand new loyalty program for your garden centre.
Our Award-Winning Personal Marketing service automates customer communication. Based on customer behaviour, e-mails will be triggered and sent automatically. These emails can also be accessed via the online account or your own app. Personal marketing is a key part of the loyalty program of many successful garden retailers.
Examples of messages are:
- Educational messages based on products bought
- Treats and gifts on special occasions such as a members’ birthday
- Behaviour-based emails to increase visit frequency
The Garden Connect team will provide you with ready-to-use messages every month, saving you time and helping you to get the most out of it.
Loyalty program website integration
Your loyalty program should be fully integrated into your website and webshop. This allows customers to:
- Do a quick check-out on your website
- Get or redeem points on online purchases
- Redeem coupons online
- Repeat previous orders
- Edit their own details
- Access all in-store and online receipts
If you offer a loyalty program to your customers, having an online account will give them control of their data and information. This reduces time spent on questions at your customer service desk significantly and increases the customer experience.
Loyalty apps are becoming increasingly popular and are the perfect way to offer your customers a smooth experience in-store and online. The loyalty apps we develop can include digital coupons, personal messages and more unique features. You can read more about this on our page with information about garden centre apps.