Plants are the core business of garden centres so it’s surprising to see many centres are not selling plants online. We’re happy to share 3 tips how you could showcase and sell your plants online!
1. Logistics Shipping olive trees from Southampton to Edinburgh can be a headache. But why would you start with such a complicated process? Plenty of customers in your own area are searching for plants online so start with a click & collect and local delivery service. That makes your life a lot easier and chances are customers will visit your brick & mortar store as well.
2. Photos Consumers buying online need as much information as possible to learn what they are buying. Apart from a proper description and specifications photos are indispensable. Plants will grow and change over the years and it’s great to show your customer what they can expect from their purchase. At Garden Connect we do stock over 15,000 proper plant photos. Photos are key for online customers so pay attention to them!
3. Navigation Make it easy to navigate since most modern consumers don’t have plant knowledge. Sun or shade? Evergreen? What are the flowering colours? What will the maximum height be? When does the plant flower? Does it require a dry or wet soil? Having an easy navigation in your website with a range of product filters helps customers to pick the right plant - even without any knowledge.
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