Since 2010, mobile commerce has gone up from 3% to 11%, which is $18.6 billion in consumer spending. We feel it is important to keep our customers happy by moving in this direction too.
By 2014 it is estimated that 47.1 million smart phone users will be using the mobile coupons. Mobile coupons is driving mobile commerce and at this rate it will continue to grow.
Later this summer, we will be introducing coupons on mobile apps for our customers to match the way the market is growing.
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