EFSA: Online innovation in the garden retail industry

09-09-2018
EFSA: Online innovation in the garden retail industry

The newest EFSA Magazine was launched at the Spoga-Gafa. The newest garden & interior trends will be explained by the French agency Nelly Rodi Paris, and being an EFSA member Garden Connect has written a chapter about online innovation.

The EFSA Magazine was shared at the Spoga-Gafa and to all EFSA members. Among Garden Connect, other members are Baltus, Capi, De Haan and Velda.

EFSA Trends 2019

The trends of 2019 can be described as follows:

  • Vital Vibe, focussed on an urban environment with the use of natural colours and wood.
  • Magnetic Mix, a more innovative look on living.
  • Sassy Style, a trend referring to the 50’s and 60’s.
  • Colonial Chic, an exotic theme with special plants and holiday feeling.

More information on the trends can be found in the magazine which can be downloaded here.

Online innovation

Online innovation still not widely adopted in the garden industry, and Garden Connect helps garden retailers to move forward in this area. Read the article in the newest EFSA magazine which can be downloaded, click here.

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