Imagine if you asked someone in the year 1997 if it would be possible to watch live football on a device in your hand, almost anywhere on the planet. I think people wouldn’t believe this would ever happen. In fact, in 1997 most people would have laughed at the idea of being able to communicate anywhere, anytime. Who would like to be connected all the time!?
Fast forward to 2017: the smartphone is here to stay and in fact, since October ’16 mobile devices have overtaken the desktop and laptop computer as the most popular devices to visit websites. So the world is mobile, but how mobile is your garden centre?
Looking good on the small screen!
First things first: your website should be responsive or, even better, adaptive. The difference? A responsive website shows the same information on every device in a different way. So a smaller image and different order, but all the information is the same.
An adaptive website shows information based on the device which your visitors are using. If you’re on the go you’re not really looking for a photo album of a garden centre, are you? So you’d better position the opening hours of “today” and directions on a top position on the website and leave out the photo album from your front page. That helps to increase the speed of the website on mobiles and helps visitors to find the right information a lot quicker.
Turn your Lada into a Tesla?
If you want to go from A to B quickly, would you take an old Russian Lada or the nice, shiny and super fast Tesla? I guess you take the Tesla!
Now if you’re looking for information on your smartphone, would you enjoy visiting a slowly loading website packed with unnecessary images and fancy elements? Speeding up your website for mobile visitors helps to give them a good user experience and it will help to boost your Google rankings. In early 2017 Google made some changes in its algorithm giving fast web sites another boost in the rankings. In other words: slow websites are getting less traffic.
If you’re interested in your own website speed have a look at the free Google Pagespeed tool to get your score. It will tell you perfectly well if your website is as slow as a Lada or as fast as a Tesla – and don’t be happy with a 6.0, you’re not at school anymore!
Get rid of the text
The mobile screen is a little bit smaller than desktop screens so be sure the boxes and links on your site are big enough. Especially for visitors who are a little bit older, having proper boxes and buttons to tap on is helpful.
Nowadays, more and more websites are using visuals to explain what’s happening. Images look nice and are easy to tap on. An extra benefit of using more images is that it makes your website look better and brighter than ever. And since gardening is all about colours & inspiration, this trick helps you to make your website look a lot better as well!
So those are three tricks to make your website mobile friendly. In case you want to learn more about optimising your website for smartphones you can contact Garden Connect at firstname.lastname@example.org or call via your mobile or landline 0203 475 5541. We’re happy to help you!