Three ways to integrate your loyalty card with Facebook

26-04-2016

Two weeks ago I celebrated my birthday on a sunny beach. As expected, I received a few texts and calls from friends and family. And the Garden Connect team? They all forgot my birthday because I switched off the birthday notification on Facebook. Mmm.

It's a simple real-life example how people use Facebook and how dependent we are on social media. I do forget the birthdays of my team every once in a while myself, so It didn't bother me at all, especially as I was enjoying the sunshine next to the pool and beach. But what can you do as a garden centre to get the most out of Facebook, other than posting messages? And how can you integrate Facebook with your loyalty card? Here are three innovative applications:

1. Reward liking & sharing messages
At Garden Connect, we recently built this feature for a major Dutch garden centre who wanted to reward customers automatically, the moment they like or share a Facebook post.

Customers need to complete the connection between their loyalty card and Facebook account once and from that moment, every message they like or share will give them a small reward. Depending on the importance of the message this can be anything between £0.01 and £0.25. Compare this to the costs of advertising on Facebook!

Liking & sharing can be done via their own app or just on Facebook as usual. All points are processed automatically via their epos system. Customers really like this new feature and it helps the garden centre to generate more, online response.

2. Let them check-in at your garden centre

Traditional loyalty schemes reward customers if they buy something which is obviously an understanding starting point. However, a visit to a store can be valuable as well even if people are not buying or are not able to find the right product. Sometimes coffee shops are excluded from loyalty schemes as well.

By rewarding customers who are ‘checking in’ on Facebook you can reward people just for visiting your store: they might buy something next time!

3. Ask for their opinion

Online reviews are powerful: they can make or break your business. If you got 15 positive comments stating you're selling beautiful roses, chances are dozens of people will buy roses from you this Spring. Customers who are not happy with a recent purchase will usually contact your garden centre first before complaining online, so don't worry about that.

You can invite customers who made a recent visit to your store to write a review on your Facebook page. That's something you can reward them for with a few points credited onto their loyalty card as well. Did you know people tend to be more positive if they are receiving a reward?

Last but not least you could send them a birthday mail based on their date of birth on Facebook. Since we're able to automate this process you don't have to worry  about forgetting someone's birthday!

That's it for this month, have a great day!

Edwin Meijer

Sign up for our monthly e-mail with tips, tricks & inspiring blogs

We will process your data securily according to our privacy policy.

News

Garden Connect has renewed the webshop of wholesaler Provender Nurseries. The new webshop is integrated with the TopSys ERP system....

Garden Connect has taken drastic steps to improve your website, and now averages a Google PageSpeed of 85%. But what does this mean, exactly?...

Are you still handling your Grotto tickets manually? Stop wasting your time and money and start selling your Grotto tickets online with easy to use Garden Connect software....

Partners

  • Nedfox
  • Garden Forum
  • GLEE Birmingham
  • The HTA
  • Swan Retail
  • Garden Centre Association
  • Garden Centre Retail
  • EFSA
  • Growmaster
  • Davidson Richards

Call me back

We're happy to give you a call to discuss your needs. Please provide us with your name & phone number so we can give you a ring back

Slide out form UK