Personal Marketing

​Effective and personal communication

Do you have a loyalty scheme but aren't using the valuable customer data? Do you only give away points and discounts and don't have personal tailor made communication per customer? Garden Connect allows you to communicate directly with individual people based on their shopping behaviour and recent purchases: personal marketing. 

Personal Marketing allows you to communicate at the right moment with the right customer via the right channel. By sending relevant information, you can communicate more frequently with your customers without being annoying. For example:

  • An e-mail with tasty recipes sent out just before a sunny bank holiday weekend to all customers who have purchased a barbecue in the last three years.
  • A reminder to all customers who haven't redeemed their loyalty card credit in January or February.
  • Send loyal customers, who have visited you four times or more over the last 30 days, a voucher for your café to get more traffic on weekdays.
  • Tips to plant a newly purchased olive tree. Is winter coming? Send them tips on how to protect their tree against frost. 
  • An automated birthday e-mail with a voucher.

Garden Connect allows you to communicate via e-mail, mobile or post. We work with you to set up relevant communications for your most important product groups and objectives. The smart technology from Garden Connect saves you time: you build the so-called 'recipes' once and from there on everything is sent out automatically. On top of that Garden Connect can provide you with all the messages, photos and videos you want to use! 

Your loyalty scheme will evolve from an old fashioned loyalty card into a traffic generator without losing your margin!

More information?

Do you want to have a successful website for your garden centre? Contact Garden Connect for an introduction without any further obligations! Call us or enter the form on the right to schedule an appointment.

Call (+44) 203 475 5541

Make an enquiry


  • Nedfox
  • Garden Forum
  • GLEE Birmingham
  • The HTA
  • Retail Services Team
  • Swan Retail
  • Garden Centre Association
  • Garden Centre Retail
  • EFSA
  • Growmaster

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