Boosting online transactions with the help of affiliate marketing
For most business owners, it is well known that 'online' is an integral part of the marketing mix. Popular services like SEO, Google Ads and newsletters are now familiar territory. Less well known is the term 'affiliate marketing'. This is a form of marketing in which online shops collaborate with external online partners in order to increase visitor numbers and online sales. In this blog, we will tell you more about our affiliate marketing services.
How does affiliate marketing work?
Within affiliate marketing, cooperation between the advertiser (the garden centre) and the affiliate (online partner) is central. Partners can sign up as an affiliate and then receive a personal URL with which they can promote the garden centre. Then each website visitor is linked to the relevant partner. At the same time, we track the behaviour of each affiliate visitor. In case of a successful transaction, the partner receives a reward, often a percentage of the order value.
The online customer journey is complex and often affects multiple channels. Many potential customers do research before placing an order on your webshop. By collaborating with external websites, you can increase your visibility beyond the webshop. Think for instance of references on blogs, comparison sites, review sites or websites with offers. Many of these kinds of websites are willing to promote your company, service or product in exchange for an affiliate fee.
Success with affiliate marketing
A year ago, we started affiliate marketing for 3 webshops of Dutch Garden Centre GroenRijk Tilburg. In one year, we closed over 2,500 partnerships. This significantly improved the online visibility of these webshops and visitor numbers rose rapidly. This soon resulted in 1 million affiliate sales. This made affiliate marketing an indispensable part of the online marketing strategy.
Do you want to get started with affiliate marketing and grow your online sales? Contact us to see how we can help you.